Selina has more than 15 years of experience in the marketing & communication functions for the production and management of events and branding activation programmes.

Prior to setting up Sevent Media, Selina was the Director of Business Development & Communication for Star Planet Sdn Bhd, a leading local entertainment and concert organiser.

During her stint at Star Planet, Selina played a lead role in strategizing, producing and staging million Ringgit sold-out top rated events and concerts such as the Da Ma Cai 18th Anniversary Concert presenting Alan Tam ’30 Glorious Years, Hotlink Germany ’06 Kick-off Party, Maxis’ Incomparable to Jay World Tour 2005 Live in Malaysia, Da Ma Cai Alan Tam & Hacken Lee 2005 Concert, Scorpions Unbreakable Live in Malaysia 2004, Astro Wah Lai Toi Drama Awards 2006, etc.

Selina’s wealth of experience also comes from her 6-year experience in Branding and Marketing with MBF Cards, an innovative and reputable cards player in the Malaysian financial sector.

Her last position with MBF Cards was as its Manager for Loyalty Management & Communication, Marketing. This position puts her in-charge of a RM9.2 million marketing budget for the full range of
cards under the MBF Cards brand. Selina’s key strength is her ability to strategize and conceptualize creative ideas for events and marketing initiatives as well as carefully monitor and supervise its successful implementation.

Selina was also attached to Big Events (the event management arm of Media Prima) as its Senior Business Unit Head and helped in running a few highly publicised world class events such as the High School Musical : The Ice Tour, Global Brand Forum, Fahrenheit Fantasy World Tour Live In Malaysia 2009 as well as live TV shows such as Star Live Concert 2007 and Summer Live Concert 2007.